Keyword Ranking dropped in SERP? How to get it back?

Keyword ranking dropped in recent Google algorithm update? Here is why it happened and how to get your search engine ranking position back.\n\r

\n\n\r\nLast time, I wrote about How to build backlinks for blog , and this post is pretty similar to that.\n\r\nGoogle is running out many algo updates. Every single week we hear of a new update and then many bloggers complaining that their keyword ranking went down, their traffic went down, they lost their Page Rank etc. In the recent update, even i lost my keyword rankings and my organic traffic was just murdered. I lost over 80% of my organic traffic for one of my website. I am still trying to get that reputation back in terms of search engine ranking. But there is one question, which arises in everyone’s mind,\n\r\n

What do Google Algo Updates depend on ? Why was Keyword Ranking Dropped ?

\nWell, there are several reasons behind this. According to Matt Cutts and many other Google officials, every single update is for something different. Sometimes they look for illegal links pointing to your website and sometimes they look for you using your website for illegal link sales or any other activity which is not accepted in the white hat scenario.\n\r\nGoogle, at the time of algo updates, also look for any illegal way used by the bloggers or SEO experts to get their links on the first page of Search Engine. Below I am sharing some of the factors responsible for your keyword going down\n\r\n

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  • First and foremost thing is the content. If you have any content or part of the content which comes under the restricted category like pornography, gambling, hacking and cracking, Google will penalize this. No matter how great article you have written, try to not include even a single word related to the restricted topics I mentioned above. Along with this, if your content is copied, the original source will get more preference in the search engine. There you lose your chances to rank higher for the same keyword.
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  • Links to your content. This also plays an important role in deciding the reputation of that particular page. Whether your links are coming from some trusted pages or from fake pages. There are some pages having thousands of links to every kind of content. Those pages generally sell links to those who buy them in bulks. Having a link back to your site from such page can be very harmful. Google has become very strict in recent years.
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  • Outgoing links from a particular page. This has been a great concern to Google. Web pages, after making a bit of reputation on the web, start selling links. In expectation of a bit of money, they end up linking to many pages related to gambling or something which is not related to their niche and Google just hates this. There is one more serious concern if you do not moderate your comments. Many times, bots end up commenting in your blog with some irrelevant link. Always check the links before approving a comment. One such link can ban your whole website for lifetime.
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  • Exact Match Domain. You should never have a domain which has some keywords in it and if you have Exact match domain, you should build a site with great quality. In a recent update, Google has penalised all those websites who were not haveing quality content and those were taking only benefit of the keyword in domain to rank higher in the search engines. Almost 90% or keyword having domains have been affected.
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\nAll these factors i mentioned above have different impact on the search engine rankings of your blog. While choosing the best among thousands, Google considers every single point mentioned above.\n\r\nWhat if you are affected by Google algo update? Is there any way that you can get your old rankings back and earn same as you were earning before the update? This is a question which arises in every blogger’s mind. Well, if I say that yeah, there are ways using which you can get your search engine ranking back\n\r\n

How to get your Search Engine Ranking Position back after Google Algo update ?

\nNothing is impossible in Internet scenario. If you lose your keyword ranking, you can easily get that ranking back or even better ranking than that. you just need to understand some points.\n\r\n

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  • Keep Writing Content. Content has always been the key for bloggers. To get your rankings back, you will need to continue writing content. Along with this, you are advised to submit an XML sitemap to all the major search engines. Posting your content frequently will ensure that your website will keep pumping in search engine.
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  • Check all your previous content and rewise all the important posts. Rewising your old posts updates them even in the search engines and it gives the possibility of those pages coming up in the search engine rankings.
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  • Delete duplicate content. If you feel there are a few articles or part of articles copied from other sources, delete them. Because duplicate content is often neglected by the search engines.
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  • Build a few authority links. Build a reputation again for your website by getting some backlinks. Guest posting is the most trusted way of today’s time to get links. If you do not have time to write guest posts, you can comment on dofollow blogs, comment on forums and share your website on social media platforms.
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\nAbove mentioned are the proven ways if you want to get back your Search Engine position ranking. All your hardwork will never go in vein. You just need to be consistent with the writing and SEO.\n\r\nI hope the above article was useful. Let me know in the comments section. Let me know if you have any other issue.\n\r\n

Today’s Question : Were you also hit by any mean of Google Algo? What was the impact and how did you get out of that?\n\r

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  • How to get back dropped keyword rankings
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  • how to get better ranks in Search engine ranking
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  • Get good SERP
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10 Comments

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  1. I have been blogging since a few months. Everything was fine and I was getting a decent number of visitors but recently, I just tried to increase my PageRank by creating a lot of links and everything vanished. All my SERPs gone down and I am again at the point where I started. Can you suggest me what to do??

    • I have covered this topic very nicely in this blog post. If you are seriously stuck and have no idea what to do, then go, scroll up and read what I have recommended. I am sure you will get some rel points. Do let me know if you need further assistance. Thanks.

  2. Hey Kunwar great article I was penalised by the Algo update and your article makes a lot of sense, I went from 1st for a key term to no index for a particular key term in one of my sites\r\n\r\nI think the main reason was a link building company using unatural links. Now I am aiming to build authoritative links – is there an easy way to get links removed from bad sites?

  3. Hi Kunwar, Thanks for the awesome tips!I’m in a trouble, my blog have lost its 70% traffic. I thought that may be Google had penalized my blog and I filed a reconsideration request but I got response that my blog isn’t penalized. I don’t know what is the matter. Recently, I told my friend to put my blog’s link in his blog’s sidebar and I suddenly got 10K backlinks in a day! Now, tell me how can I get my traffic back please!

    • Hello Raheem,\n There are various things which might affect your blog traffic even without getting penalized. If you are telling you got around 10k backlinks in 1 day, that is pure spamming. This lowers down the authority of your blog and makes it rank lower in the search engines. You just remove the links and keep writing good content. It will surely help. Also, if you recently changed any theme for your blog, then there might be a problem, because there are a few themes which I know, can cause a lot of traffic lose. Also, If you are on a shared host and there is some unnatural website hosted on the same server, then it might be a case.

      • Thanks a lot for replying. Kunwar, I’ve disawoved that link from webmasters tool a week or two ago. Now please let me know how much time it will take to get my rankings back. And also, I haven’t changed any theme or other things you mentioned there. \r\nWaiting for your reply!

  4. New Delhi\r\n\r\nThank you Prithvi for this valuable post. Hope this could help me to improve my search visibility.\r\n\r\nAmit

  5. Thanks for sharing this valuable information and it is very useful to us for improve my rankings.

  6. My rankings has also dropped and lost over 80% of the traffic. Now trying to recover with various advices around the net. I hope ur tips will help me.

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